An Industry That Changed — and Events That Haven’t

In this solo episode of the Patio Pondering Podcast, recorded on the road in Des Moines after the first day of the Iowa Pork Congress, I share an observation that kept coming up in conversations across the trade show floor.

I didn’t hear much discussion about hog margins or markets — even with profitability where it is today. Instead, I kept hearing the same questions: Where are the farmers? Where are the decision makers? Is this still worth the investment?

Drawing on my first Iowa Pork Congress in 1999 and earlier experiences in the pork industry, I reflect on how much the structure of our industry has changed — larger operations, fewer decision makers, faster information flow, and tighter time constraints — while many of our events are still designed for an industry that no longer exists.

This episode isn’t about blame or nostalgia. It’s about alignment.

When purchasing decisions have consolidated and time has become one of the most valuable resources in agriculture, we owe it to the industry to ask hard questions about the return on investment of our trade shows, events, and gatherings.

The question isn’t whether these events still matter.

The question is whether we’re willing to evolve them.

Tight Margins and Tough Questions at the Fort Wayne Farm Show

This episode is my raw take from the Fort Wayne Farm Show. I intended to record more interviews, but the show floor was packed — so instead, I’m sharing what I saw, heard, and felt over three days.

We talk about the WASDE bombshell that set the tone for the week, how farmers are thinking about tightening belts in 2025, what suppliers are saying (and not saying), and whether biologicals have a place in a year of tight margins. I also dig into the gap between precision tech and real-world ROI, the growing skepticism toward USDA reporting, and why the pork industry currently looks a whole lot more optimistic than the crop side.

If you're trying to farm smart in a year of cautious spending and uncertain markets, this one’s worth a listen.

Diversification & Direct-to-Consumer with Mary Marsh Heigele

Join Jim at the Fort Wayne Farm Show for an energizing conversation with Mary Marsh Heigele from New Ag Supply in North Central Kansas. Mary brings a unique perspective on agriculture, having grown up in California's almond country and now farming wheat, corn, and cattle in Kansas with her husband Hayden.

In this episode, we explore:

• How New Ag Supply ships replacement planter parts nationwide (yes, even to Alaska and Hawaii!)

• Staying optimistic during challenging commodity prices

• Direct-to-consumer beef marketing as farm diversification

• Using your own corn to feed cattle as a value-added opportunity

• Cover crops as a gateway to thinking outside the traditional row crop box

• Off-farm income through photography and videography

• Real-world examples of farm diversification beyond the traditional corn-soy-wheat rotation

Mary shares honest insights about the current agricultural climate across the country and encourages farmers to explore diversification opportunities - whether that's different crops, livestock, or even leveraging skills like photography to support the farm operation.

Contact New Ag Supply:

• Website: newagsupply.com

• Phone: 620-938-7009

• Find them on Facebook, Twitter, and TikTok

Whether you're looking for quality replacement planter parts or inspiration to diversify your operation, this episode delivers practical ideas and genuine conversation about agriculture today.

“Don’t Be Asleep at the Wheel”: Corn Marketing Advice for 2026 with Aaron Kuhn

In this episode, Jim talks with Aaron Kuhn, Regional Manager with Poet Biorefining in Portland, Indiana, about market realities facing farmers as they head into the 2026 crop year. Coming off a sharp USDA report and entering the spring crop insurance pricing window, corn marketing decisions are getting tight — especially in the Eastern Corn Belt.

Aaron breaks down what he’s seeing in the countryside on old crop vs. new crop movement, why January–February brings forced sales due to cash flow, and how basis is behaving across Ohio and Indiana after a year of mixed yields. They also dig into how exports, the Brazil safrinha crop, and southeast feed demand influence local basis strength.

Jim and Aaron also tackle one of the biggest points of confusion in the market right now — the 45Z biofuel credit. Aaron explains why 45Z currently benefits biofuel plants but isn’t yet flowing value back to farmers, what’s holding up climate-smart scoring, and why sustainability incentives are still worth tracking.

Aaron closes with pragmatic advice for 2026: know your true cost of production, don’t fall asleep during potential rallies, and use target orders rather than emotional marketing.

The Silk Thread of Fragile Farm Profits

This solo episode starts with a memory from 1978 on the tailgate of my grandfather’s Ford pickup and ends with the blunt reality of 2025 farm bookkeeping and modern USDA market reports. What connects those pieces is uncomfortable: farming profitability has always been fragile.

My grandparents scraped through the Depression with $12.34 a month in recorded farm income. My grandfather warned me that “there’s no money in farming.” And nearly fifty years later, I’m running numbers with disaster assistance, government payments, and market swings driven by noon WASDE releases. Different decades, different tools, different programs — same fragility.

In this episode I talk about:
 • Why profitability remains fleeting across generations
 • What USDA reports actually do to real farm margins
 • How disaster programs distort our view of survivability
 • The emotional weight behind farm financial decisions
 • Why the “zeros” changed, but the struggle didn’t
 • The uncomfortable continuity between 1930 and 2025

If you’ve ever felt the stress of bookwork, market reactions, or the silence that comes after a USDA report moves the board — you’re not alone. The tools and programs change, but the story is older than any of us.

Mentorship When You Least Expect It

This solo episode starts with the simple act of closing out farm books and ends with a phone call that hits much deeper. A young professional in agriculture reached out after losing his job and facing a major crossroads: pursue an accelerated doctorate program out of town or stay close to home and fight for a place in an uncertain ag job market.

It was a conversation about choices, identity, timing, and how mentorship really works — especially in agriculture. Not the formal “assigned mentor” programs, but the quiet kind that happens when someone trusts you enough to ask for advice.

In this episode I talk about:
 • Why ag professionals are facing tough career decisions
 • The hidden value of lived experience in career guidance
 • Informal mentorship vs. formal mentorship programs
 • The role of friendship when the chips are down
 • How the ag economy is impacting young talent
 • Why listening matters more than having the “right” answer

If you’re between jobs, navigating the ag industry, or wondering where you fit next — you’re not alone. And if someone calls you looking for guidance, don’t underestimate the impact of simply showing up.

Justin Fix — From Southeast Iowa Roots to Modern Swine Genetics

In this episode of the Patio Pondering Podcast, Jim Smith is joined by Justin Fix, Ph.D., a swine geneticist with AcuFast, joining the conversation from Muscatine, Iowa.

This is a wide-ranging discussion about how agricultural roots shape perspective as careers evolve — especially in an industry that has shifted from family-run operations to large, integrated systems.

Justin shares his journey growing up in Southeast Iowa, his early exposure to agriculture through family farms, FFA, and livestock judging, and how those experiences carried him through Iowa State, graduate work at North Carolina State, and roles with the National Swine Registry, Smithfield, and The Maschhoffs before returning home to Iowa.

Together, Jim and Justin explore:

• What it means to grow up around “traditional” agriculture in the Midwest

• How working with small, family-run producers builds empathy that carries into large systems

• The transition from purebred and youth-focused genetics to integrated commercial pork production

• Why genetics, nutrition, health, and management can never be viewed in isolation

• How consolidation has changed decision-making, communication, and leadership in the pork industry

• The importance of listening, respect, and understanding context when working across silos

This episode is less about equations and data — and more about people, perspective, and problem-solving in modern agriculture.

Whether you work in pork production, animal genetics, nutrition, or simply care about how food systems evolve, this conversation offers thoughtful insight into where the industry has been — and where it may be headed next.

Jay Setchell – It’s Always Too Soon to Quit

In this episode of the Patio Pondering Podcast, I sit down with Jay Setchell for a wide-ranging conversation shaped by farm life, service, perseverance, and the quiet grit required to keep moving forward when life gets hard.

Jay grew up on a working farm where responsibility came early and lessons were learned through doing. From dangerous chores around silos and augers to long days learning efficiency one acre at a time, those early experiences formed a deep respect for hard work, accountability, and the risks that come with producing food.

Our discussion moves through Jay’s reflections on community and small-town life, the importance of neighbors helping neighbors, and how those early examples of service shaped the way he views responsibility and leadership today. Jay shares stories that highlight both the strength and fragility of rural life, and the lasting impact of showing up for others when it matters most.

Later in the conversation, Jay opens up about facing serious illness, extended hospitalization, and moments when quitting would have been understandable. He reflects on the mindset that carried him through those seasons, the importance of attitude, and why persistence often matters more than circumstance.

This episode is a thoughtful reflection on resilience, responsibility, and the belief that it is always too soon to quit.

Roy Bardole — A Conversation on Stewardship, Soil, and Faith

In this episode of the Patio Pondering Podcast, I sit down with longtime friend, mentor, and Iowa farmer Roy Bardole for a wide-ranging conversation about conservation farming, soil health, faith, and stewardship.

Roy grew up farming in Iowa’s prairie pothole region, shaped by parents and grandparents who lived through the Great Depression, drought, loss, and relentless hard work. Those early experiences instilled a deep respect for land and water — and a belief that soil is not something we own, but something we are entrusted to care for.

Our discussion moves through Roy’s early lessons in soil structure and water management, his adoption of no-till farming long before it became common, and the skepticism he faced for sticking with conservation practices even when they were unpopular. Roy explains how firsthand observation of erosion, runoff, and soil loss convinced him that long-term soil health requires patience, humility, and the willingness to stand apart from the crowd.

We also explore Roy’s decades of service beyond the farm, including leadership roles in his church and nearly 30 years serving the soybean industry at the state, national, and international levels. For Roy, service was never about prestige or power, but about responsibility: using the gifts you’re given and leaving institutions stronger than you found them.

Faith weaves quietly but firmly through the conversation. Roy reflects on how the teachings of Christ shaped his approach to leadership, conservation, and community; returning again and again to a simple but demanding principle at the heart of faith and farming: love your neighbor, live by example, and care for what you have been given.

This episode is a thoughtful reflection on stewardship, resilience, and the long view — of land, people, and purpose.

Jim Bishop — Leadership, Identity, and the Cost of Always Being “On”

In this episode of the Patio Pondering Podcast, I sit down with longtime friend and FarmHouse brother Jim Bishop for a conversation that took a different turn than originally planned — and ended up right where it needed to go.

Instead of focusing heavily on farm stories, Jim and I explore leadership, identity, burnout, and the human side of work. Drawing from Jim’s experience in executive leadership development and my own experiences navigating leadership in agriculture and business, we talk candidly about why work often “sucks,” how cultures drift away from humanity, and what it costs when leaders lose touch with themselves and the people they lead.

This conversation also serves as a natural companion to my recent episode with Mark Voors. Where that discussion explored leadership and growth from the bottom up, this episode continues the thread from the executive and C-suite perspective — together forming a broader reflection on leadership and personal development.

It’s a more reflective, philosophical episode than usual — a different rhythm — but an honest one. If you’ve ever wrestled with expectations, burnout, or what it really means to lead well, this conversation will likely hit close to home.

Mark Voors: A Journey in Leadership, Faith, and Soulwork

In this episode of the Patio Pondering Podcast, Jim sits down with longtime friend, fellow FarmHouse brother, and ag-industry leader Mark Voors for a conversation that blends leadership, personal growth, faith, and the deep internal work that shapes a meaningful career.

Mark’s path has taken him from FFA State Officer, to roles with John Deere, Monsanto, Cargill, and ultimately to his current position at Beck’s Hybrids. But the titles only scratch the surface. What Mark shares in this conversation is much more personal:

• how coaching—not managing—became his true calling

• what confidence really means in sales and leadership

• how organizations unintentionally limit the people they rely on most

• the moment a painful performance review shifted the entire trajectory of his life

• the difficult but necessary move from head knowledge to heart knowledge in his faith

• why internal reflection is often harder than any job we work in agriculture

This is an episode grounded in honesty and growth. Mark speaks openly about pride, shame, career pivots, spiritual clarity, and the courage it takes to look inward when life demands it.

If you’ve ever wrestled with purpose, leadership, self-worth, or the quiet pull toward something deeper, Mark’s story will meet you right where you are.

Brian Engleking — Lessons from the Barn, the Road, and Rebuilding

In this episode of Patio Pondering, Jim sits down with longtime friend, FarmHouse fraternity brother, and Purdue Dairy Judging Coach Brian Engleking to explore a life shaped by dairy cattle, youth leadership, and an unexpected medical crisis that forced him to rebuild from the ground up.

Brian shares his journey from growing up on a small Indiana dairy farm to becoming a Holstein classifier, evaluating more than 250,000 cows across 47 states and several countries. He reflects on how those years on the road shaped his eye for cattle, his understanding of the dairy industry, and his appreciation for the people who make agriculture work.

The conversation turns deeply personal as Brian describes the brain bleed that ended his classification career and required him to relearn basic motor skills. With honesty and clarity, he talks about the frustration, fatigue, faith, and perspective that emerged from that season of rebuilding.

Today, Brian has found his second dream job as the coach of the Purdue Dairy Judging Team, where he mentors college students in livestock evaluation, reasons, communication, and confidence.

Together, Jim and Brian discuss:

• What dairy farmers really look for when evaluating cows

• How FFA, 4-H, and dairy judging shape work ethic and leadership

• Why real conversation still matters in a phone-driven world

• How adversity can reorder a life and reveal a new calling

• The lessons agriculture teaches about resilience, purpose, and starting again

If you enjoy agriculture stories that blend livestock, leadership, and life perspective, this episode will resonate deeply.

One Year Sober - What I Learned After 365 Days Without Alcohol

In this solo episode of the Patio Pondering Podcast, host Jim Smith reflects on one year of living alcohol-free — not from rock bottom or rehab, but from a quiet decision to reclaim clarity, creativity, and control.

Jim shares the real story behind his turning point — the morning-after moment that made him realize alcohol had become more ritual than reward. From there, he talks about how quitting drinking changed his focus, relationships, and mental clarity without judgment or preachiness.

If you’ve ever thought about cutting back, rethinking your relationship with alcohol, or just wondering what life feels like on the other side, this episode is an honest look at how one year sober can reshape your perspective — and your peace.

Key topics:

• Why I quit drinking after my son’s birthday party

• How the ritual of drinking was harder to break than the alcohol

• What changed in 365 days without alcohol

• How clarity, creativity, and calm replaced my nightly pour

• Why quitting drinking was the best decision I made for myself

Chloe Buchanan - From 4-H to Embryology - IVF, Leadership, and Ag Roots

Chloe Buchanan grew up in Leo, Indiana, found her footing in 4-H, and now manages a Great Lakes team at Trans Ova Genetics as a professional services embryologist—doing on-farm IVF collections, embryo transfer (fresh & frozen), and supporting cattle and small-ruminant programs. We talk about what an embryologist actually does, the difference between lab IVF roles and field PSE work, and how advanced reproductive technologies accelerate genetic progress on both seedstock and commercial operations. Chloe shares her path through Southern Illinois University (SIU), the mentors who opened doors, and how she leads a remote, multi-state team at 28—covering one-on-ones, staying connected on the road, and “leading without a title.” We also touch on Temple Grandin, why friendships and community matter in ag, and how to bring more non-traditional students into animal agriculture. If you’re curious about practical IVF, ET, and day-to-day leadership in production ag, this one’s for you.

Jerod McDaniel on Bullshit, Big Ag, and the Power of Speaking Up

We’re not pulling any punches in this episode.

Jim sits down with Jerod McDaniel, a farmer, cattleman, and unapologetic contrarian from Texhoma, Oklahoma, who’s made a name for himself by doing what most in agriculture won’t: calling out the broken systems, the lazy thinking, and the comfortable lies.

Jerod took over his family’s operation at 18 and has spent the last three decades doing things differently because the mainstream often gets it wrong. From planting low-pop corn in the dust-blown Oklahoma Panhandle to challenging the way we manage herds (and people), Jerod brings real-world wisdom and the kind of honesty that makes people squirm and think.

In this episode:

• Why he thinks most ag narratives are theater and how to spot the lies

• How learning by failure built his bullshit radar

• What cattle management taught him about human behavior during COVID

• The problem with breeding for docility livestock and in society

• How he raises kids who can think, act, and challenge the status quo

This isn’t just a conversation. It’s a wake-up call wrapped in cowboy grit.

If you’re tired of corporate-sanitized ag talk, this is the one you’ve been waiting for.

Mike Pearson – Finding a Voice in Agricultural Broadcasting

Mike Pearson’s name is well-known in agricultural media, but his journey to becoming one of the most recognized voices in farm broadcasting was anything but easy. In this episode of Patio Pondering, Mike opens up about the weight of legacy—stepping into his father Mark Pearson’s role at Market to Market after his sudden passing, then later taking on another iconic position at U.S. Farm Report.

Beyond the headlines and the camera lights, Mike shares the deeply personal side of his story—his struggles with alcoholism, how it impacted his career, and the turning points that helped him rebuild. This isn’t just a conversation about farm broadcasting; it’s about resilience, redemption, and finding one’s own voice in an industry that never stops moving.

An honest and powerful discussion about pressure, expectations, and the lessons that agriculture teaches us about perseverance.

Patio Pondering Podcast - Episode #1 - Introduction

Welcome to the inaugural episode of the Patio Pondering Podcast! I'm Jim Smith—a husband, father, farmer, and seasoned swine nutritionist—and I’m thrilled to introduce myself and the story behind the 'Patio Pondering' series. In this first episode, I’ll share the inspiration that sparked the podcast, offer a glimpse into my life and education, and lay out the vision for future episodes. Together, we’ll explore the expected and obscure stories in agriculture that shape our lives. Whether you’re a seasoned farmer, a curious friend, or just intrigued by the world of agriculture, there’s something here for you. So pull up a chair, get comfortable, and let’s start pondering!