𝐏𝐚𝐭𝐢𝐨 𝐏𝐨𝐧𝐝𝐞𝐫𝐢𝐧𝐠: 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐒𝐨𝐮𝐧𝐝𝐛𝐢𝐭𝐞

This morning, after the Memorial Day holiday, I find myself reflecting on last week’s Business of Ag Success Group meeting with Damian Mason and Todd Thurman. One topic that’s still bouncing around in my head is the power of podcasts, especially long-form formats, to move the conversation in agriculture forward.

Several members pointed out that podcasts give both the host and the guest a chance to go deeper. They allow us to move past the 15-second soundbite and take time to explore the facts, the nuance, and the truth behind an issue.

With the release of the Maha Report, perhaps now is the right moment for those kinds of conversations—ones that move beyond flashy headlines and dig into what really matters.